MARKETING &
COMMUNICATIONS SUPPORT
We are living in a communications environment unlike anything before: fractured, fast-moving, emotionally charged, and deeply fragmented across platforms, communities, and information ecosystems.
In this landscape: Truth travels slower than outrage, context gets lost, messages get distorted, organizations fall out of alignment internally and externally, communities fill in the blanks when institutions don’t communicate clearly, small missteps become major narrative crises, and misinformation spreads faster than clarity. Most organizations — especially mission-driven ones — are simply not resourced to navigate this complexity alone.
WHAT IS DUNN GOOD?
Dunn Good Works is a micro-agency providing fractional marketing and communications leadership for mission-driven organizations navigating complex narrative environments.
Our work centers organizations doing good — and doing it under pressure.
Dunn Good’s mission is simple: to do good work. We want to end each day knowing that our efforts have contributed to something constructive, ethical, and meaningful - knowing we Dunn Good.
We exist to provide marketing and communications leadership to organizations who care about the well-being of their consumers and strive to make a positive impact for the greater good of humanity.
At Dunn Good, we believe: Communications is care, Narrative is trust, Clarity builds safety, Honesty builds longevity, and Sustainable growth requires integrity.
We help organizations tell the truth clearly, consistently, and compassionately — even when the landscape is noisy, polarized, or emotionally charged.
Because communication isn’t just messaging. It’s trust. It’s safety. It’s alignment. It’s culture. It’s impact. It’s leadership.
In a fractured environment, organizations don’t just need marketing. They need a narrative steward, a strategic translator, and a communications partner who can operate across teams, across channels, and across moments of uncertainty.
That’s Dunn Good. We close the gaps. We guide the narrative. We help good organizations communicate even better — with clarity, integrity, and care.
SERVICES
NARRATIVE & BRAND STRATEGY
Crafting narratives that clarify identity, align stakeholders, and inspire trust — especially in fragmented information environments.
INTEGRATED CAMPAIGNS
Connecting messaging, creative, digital, events, and community touchpoints into one cohesive ecosystem.
CONTENT & SOCIAL MEDIA
Strategic content planning that anticipates key milestones, operational changes, and moments that matter — driving engagement with intention, consistency, and clarity.
EXECUTIVE COMMUNICATIONS
Helping leaders show up with clarity, empathy, and authority during moments that matter — internally and externally.
CRISIS RESPONSE
Calm, clear, and composed crisis support — managing rapid-response needs while protecting your narrative and organizational integrity.
EXPERIENTIAL SUPPORT
Supporting live moments — from galas and brand activations to high-stakes public events — while managing media relationships, messaging, and on-site coverage.
WHO WE ARE
My name is Ryan Dunn, and I am the Founder & Chief Executive Officer of Dunn Good. I bring over a decade of experience in: Integrated Marketing Communications, Executive Messaging, Crisis Communications, Community-Centered Storytelling, Content Creation and Social Media Strategy, Experiential & Event Production
My background spans entertainment, media, tech, and public health in roles at: Broadway Across America (The John Gore Organization), MTV and VH1 (Viacom/Paramount), Motional (Hyundai Motor Group/Aptiv) and now, Fenway Health.
Alongside this professional experience, I hold an MBA with concentrations in Marketing and Management. My work is guided by cultural and emotional intelligence, with a focus on building communications that resonate deeply with their intended audiences — not just through strategy and messaging, but through empathy, authenticity, and alignment with community realities.
Ryan’s work is informed by cultural experiences at the intersection of LGBTQIA+ and Black and Brown communities through his leadership in integrated marketing at VH1; gender equity advocacy through partnerships with the Association of National Advertisers (ANA) during his time at MTV and VH1; government relations and policy communications work at Motional; and LGBTQIA+ healthcare research and equity through his volunteer engagements with The Fenway Institute and Boston’s Community Action Board, in addition to ongoing contract-based marketing and communications support for Fenway Health, which supports care for the LGBTQIA+ community as well as HIV positive individuals, those suffering from substance abuse, vulnerable immigrants, and folks experiencing homelessness.
My husband and business partner, Jabari Coy-Gooding, supports Dunn Good as our Chief Finance Officer. He brings experience from corporate security leadership roles at Raytheon and Akamai, and contributes expertise in: Risk awareness, cyber security, operational planning, de-escalation and safety strategy, and organizational preparedness.
Jabari helps me internally with billing, financial structure, and operational backbone — ensuring stability, clarity, and sustainability for our partner organizations.
Together, we are the Dunn-Gooding’s, and the spirit of our partnership is embedded in the values behind our company name: Dunn Good — work that is grounded in integrity, intention, and care.
